
The things that one discovers when running a Web site. First, you find out that K.G. MacGregor—and a number of other colleagues—know way more than you do about it, so you listen carefully and take notes whilst saying “Mm-hmm” at the right moments. Then you set up an analytical program on your Web site and pore over data for trends. Bounce, landing, exit… You click all the “what does this mean” links and yearn for chocolate. Read More







