The lesbian smooch was too controversial and they wanted their viewers to count on Hallmark to help them escape.
Escape From What?
These viewers pleaded for escape. Romantic, happy-ending stories is escape. They begged for it, and were screaming-loud-livid that anyone would take it away from them.
You see it, right? These enraged viewers wanted to escape from us. The mere sight of us in an ad ruined everything. We don’t belong in their visions of happy, cheerful, funny, gooey, lovey-dovey places.
We’re “heavy issues, hard stuff, distracting controversy,” and it really sucks that at first Hallmark totally agreed with them. Like a lot of people I called them out for it. In doing so I saw that Hallmark rom-coms didn’t only provide escape from gay people, it also allowed viewers to escape from black, brown, and indigenous people. Their programming for the 2019 Holiday Season was almost exclusively white. Read More